The Six Evil Principles of Persuasion

As a villain, it is important that you manage your evil empire to assure it's longevity. The "Six Evil Principles of Persuasion are based on Robert Cialdini's work, but we have usurped them for our dark purpose.

The Principle of Corruption

Called by Caldini as "reciprocity," this isn’t about kindness; it’s about entanglement. Offer “help” that ensures the other side owes you. Evil doesn’t take hostages — it breeds gratitude. Your generosity is just a down payment on their obedience.

Desire by Deprivation

Make yourself the thunder others crave. Whisper that what you offer is rare, fading, forbidden. Scarcity is not about limits, it’s about shaping hunger. If they think it’s vanishing, they’ll bleed to keep it

The Mirror's Fatigue

An evil leader doesn’t need to demand belief, they command inevitability. Power isn’t shown; it’s implied. Let your certainty do the shouting. Mirrors respect those who never flinch at their reflection. Show authority, and watch others look to you for direction

Become the Habit

Convince others their alignment with you defines their identity. Every choice they make in your favor is a thread they cannot untangle. Evil persuasion doesn’t change minds; it creates compliance at the altars of routine.

Charisma as Contagion

Dark charisma seduces not through perfection, but through vulnerability displayed with precision. Show your cracks strategically and make them mirrors so others believe in you. Evil persuasion prizes empathy; your show of vulnerability becomes their allegiance.

The Choir of Shadows

Show them that everyone already agrees - or soon will. Consensus is comfort; comfort is control. In Evil Affirmations, the choir doesn’t sing because it believes, it sings because silence feels unsafe. Agreement is power/

Start Today

Leveraging these six principals puts you in a position of authority and power. Use them to provide support to those who need them, and remember: Lead with empathy, or get out of the way.

Pat Pending is writing his infernal knowledge gained after thousands of years of battle